Achievers
True pace-setters in business or professional fields expecting homes that will reflect status. High-income, education, occupation. You prefer "show-off" homes with all status features. You are "outer-directed", and take cues from those you admire.
 
 
   
   
     
Authenticks ™
Creative people of achievement and success with personal or unusual home choices. Highly educated, professional, anti-status: value privacy, individuality, close to nature. Inner-directed, you are upbeat but march to your own beat.
 
 
   
   
     
Heartlander
Guardians of traditional mind and values. You desire "neighborhoods" of imposing homes. Traditionalists who appreciate safety, security, neighborhood, and are great joiners. Always the "next" home to be the last.
 
 
   
   
     
Self-Sufficient
Independent, hard-working home improvement type individuals seek residences they can remodel to gain equity. Ideal non-deed restricted areas allow space for RV storage and room to work.
 
 
   
   
     
Trender
Younger, upward strivers that want the Achiever lifestyle, but will settle for upscale touches. Your ideal home is loaded with features, even if small. Below average price. A nest, hidden away from the world. Or, a front elevation that makes a big statement to the street.